The Engineering of Consent: Edward Bernays and Propaganda

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"The Engineering of Consent: Edward Bernays and Propaganda" is a comprehensive study of the life and work of Edward Bernays, known as the 'Father of Public Relations'. The book delves deep into Bernays' manipulative strategies, their influence on public opinion, and their contribution to the rise of consumer culture and corporate power. It explores the application of Bernays' methods in politics and the media, investigating the ethical implications of these propaganda techniques. The book also assesses the impact of Bernays' legacy in the digital age, highlighting the evolution and future of propaganda in the context of digital and social media. The ethical considerations of PR and propaganda form the backbone of this analysis, culminating in an examination of Bernays' enduring influence and the potential for future developments in the field. This book offers crucial insights for anyone interested in understanding the mechanisms behind the manipulation of public opinion and the shaping of societal norms.

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The Engineering of Consent: Edward Bernays and Propaganda

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I want this!